Booking.com removing email addresses from customer data
Across our European markets, we’re noticing that Priceline’s Booking.com is implementing changes in the customer data that hotels are receiving.
In France in early April, an email was received by all hotels citing potential “threat posed by online criminals” as the reason to stop making customer emails available to hotels. The same has occurred in the Czech market this week and is sure to continue in all markets.
While it is obviously in everyone’s interest to enhance security online, the value of guest data to hotels is something that will take a big hit as this rolls out, requiring additional work by hotels to now capture that data from their guests, while booking of course can retain that data. Many hotels have already expressed frustration at the move and see no additional security advantage in it.