For hotels, Google expands direct commission-based bookings
Google announced some changes to how it markets and distributes hotel inventory, making it easier for hotels to list their properties directly on its site — and to collect leads seamlessly on mobile devices — while skipping middlemen like online travel agencies (OTAs) and other metasearch sites.
Google’s Tom Mulders, senior program manager, travel, released the search giant’s first public statement on the projects, confirming a program that Tnooz was the first media outlet to report was in testing with a handful of independent hotels this summer.
For hotel owners, the big news is that the company is now offering a clear path to revenue managers who want to sign up with the new Google Hotel Ads Commission Program.
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