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22. Februar 2018

Priceline Group ändert Namen in Booking Holdings Inc.

forbes.com: Ab dem 27. Februar handelt die Priceline Group unter neuem Namen: Die Mutterfirma von Booking.com, Priceline.com, Kayak, Agoda, Rentalcars.com und Opentable, heißt nun Booking Holdings Inc.

"We started 20 years ago with Priceline.com and one type of product called Name Your Own Price, a fairly niche product, and from that, we’re now the global leader doing many different things," Booking Holdings CEO Glenn Fogel told Forbes. "So we want to make sure the parent name is aligned with all the things with we do, and it’s not just Priceline. In fact our biggest subsidiary is Booking.com by far."


Vollständigen Beitrag auf forbes.com lesen (Englisch):

The Priceline Group Changes Its Name To Booking Holdings To Match Its Biggest Brand

Beitrag zum selben Thema auf cnbc.com (Englisch):

CEO on why Priceline is changing its name to Booking: 'It helps change the perception of what our overall company is


Webseite: www.bookingholdings.com

factsheet Booking Holdings Inc