Founded in 1985, STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry.

We deliver data that is confidential, accurate and actionable, and our comprehensive solutions empower our clients to strategize and compete within their markets.

The new STR Benchmarking is the transformative industry software that delivers the property- and portfolio-level insights needed to make smart, real-time decisions and optimize strategies across entire enterprises.

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